Bing has issued best practices guidelines for SEO, SEM

Search Engine Optimization Journal is an SEO Blog that discusses Search Engine Marketing, Search Engine Ranking and Positioning for the new and advanced reader and has a very interesting article on Bing and branding your website. I found this article very interesting, since SEO and SEM have become such a part of our lives in marketing. Bing  is recommending that you take an approach that utilizes a robust social marketing element into your daily routine.  They also talk about focus on link building as a key to the success of your website.  I also was interested in the term going “unnatural” in the search engines which manipulates the system in order to achieve higher rankings. Having Bing talk about link building and other best practices will make it clearer as to your next steps with you agency or team.   Good read.

Bing Gets Serious About Link Building

Writing by Nick Stamoulis on Friday, February 26, 2010

I think one of the best things I have ever heard a webmaster blog from a major search engine say is to build your website like a brand. Bing’s exact words state: “Develop your site as a business brand and be consistent about that branding in your content”

Too many people out there get all antsy to have their internet marketing look like a recipe. If it looks like a recipe it is a recipe for disaster. Bing’s official webmaster blog states that it is very important and vital to treat your website like a brand. How would a brand build its image? If you take that step you will build your business the right way rather than just go after rankings. Rankings are important but they are not the only and final goal you should be worried about for your internet marketing campaign. Building business is the most important aspect to your SEO campaign. Bing also recommends taking an approach that really utilizes a robust social marketing element into your daily routine. Link building is very vital to the success of a website but unfortunately it is important to do it in a way that allows your business to grow and not just your rankings. Bing also refers to going “unnatural” in the search engines which states that an unnatural approach is one that blatantly attempts to manipulate the system in order to achieve higher rankings.

Bing’s exact words go as follows:
” So what does it mean to go unnatural? It means you’re trying to fake out the search engines, to try to earn a higher ranking that the quality of your site’s content dictates as natural through manipulation of search engine ranking algorithms.”